Tuesday, December 21, 2010
To my filmmaker friends - this is a quick post on the value and necessity of connecting strategically with the core audiences for your film. And a brief look at how one film, “Beyond the Mat” from Catch 22 Entertainment identified and tapped the passions of its audience to help build momentum and awareness for their [...]
Tuesday, October 19, 2010
Self-explanatory, beautiful and heartbreaking video by Falling Whistles a non-profit started by Sean Carasso after a trip to the war zone of the Democratic Republic of Congo.
Happening upon an illegal prison for children, he learned boys too small to carry guns, are forced out to frontlines with only whistles to scare off approaching enemies and [...]
Friday, September 17, 2010
It’s been a while since I heard from one of my favorite bands, Guster, so when an email from the guys showed up yesterday in my inbox, my little eyes/ears perked right up wondering what the band was up to. (Turns out their new album has been four years in the making…nothing like having kids [...]
Thursday, August 12, 2010
A few years ago I worked as the registration manager for the Rhode Island International Film Festival - an Oscar-qualifying event attended annually by several hundred filmmakers from all corners of the globe. In my perch at registration, and in the weeks before and after the film talking with directors, I got a real inside [...]
Thanks to veteran marketing exec Colette Weintraub for putting out a masterful analysis of artist Imogen Heap’s use of social media to market her music. Since posting on her blog Deep Dive Marketing, just three weeks ago, Colette herself has realized the benefits of a great, relevant post.
Filed in Marketing, Music trends, Publishing, Social media
|
Also tagged imogen heap, Music, Music Business, music marketing, Social media, twitter, uStream, YouTube
|