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Tag Archives: direct-to-fan

THE HEAD AND THE HEART

Thursday, October 21, 2010

As you all know, I am all about trying to get out of my own head so I can get the clear line from my heart. Right on cue, music blog goddess Heather Browne of I Am Fuel, You Are Friends shows up with this new song by Seattle’s The Head and The Heart, live [...]

Filed in Musical Inspiration | Also tagged , | Comments (0)

7 WAYS GUSTER GRABS FAN LOVE WITH ONE LITTLE E-MAIL

Friday, September 17, 2010

It’s been a while since I heard from one of my favorite bands, Guster, so when an email from the guys showed up yesterday in my inbox, my little eyes/ears perked right up wondering what the band was up to. (Turns out their new album has been four years in the making…nothing like having kids [...]

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MY YEAR AS A QUASI-PMD: CONNECTING FANS WITH FILM

Friday, July 30, 2010

Yesterday I realized I’ve been perched right on the edge of a trend and I have some insight of potential value to my indie filmmaking friends.  It’s from my  year working as a Producer of Marketing and Distribution for an indie documentary film - though I didn’t have that title (and still don’t) when it [...]

Filed in Film marketing, Social media | Also tagged , , , , , , , , | Comments (1)

4 ONLINE CASE STUDIES: GREAT MUSIC + INNOVATIVE MARKETING = SUCCESS

Friday, July 2, 2010

I believe that in the current music marketing environment, (and the business environment in general) the folks who will emerge as the highly-successful vs. the so-so successful will be the artists who combine great talent/product with really imaginative and nimble direct-to-fan campaign strategies.  So I was pretty psyched to catch this recent post by Mike [...]

Filed in Direct to Fan Marketing, Marketing | Also tagged , , | Comments (0)
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