OK, so do you buy this? The worse the economy, the better for lower-cost items that have the power to be “inexpensive mood enhancers,” says direct response marketing company, Telebrands, during an interview on NPR, Infomercials Thrive Amid Downturn : NPR. According to the story, a down economy means thumbs up for infomercials, which normally can’t snag prime time ad slots previously dominated by huge spenders like Detroit’s Big 3.
Ahem. Well, now that automotive’s slice of the ad pie has slimmed down considerably, turns out guys like TeleBrands (think PedEgg and ShamWow) can grab time at a fraction of its previous price. And people are buying. Big time.
They call it the “lipstick economy” - a phase in which people keep buying the cheaper (e.g. that tube of ruby red) items that make them feel good. If you’re me, you’d say music falls easily into that category.
So will the “lipstick economy”/recession bode well for music sales? I think so.
And here’s the question for you: When was the last time you rang up that overly-friendly sales rep from Performing Songwriter, or Shooting People, or anywhere else you want visibility? Get talking, and see if there’s a way for you to take advantage of falling ad rates. Maybe you’ll be able to grab some of that visibility you couldn’t afford last year.
(And while you’re deeply pondering the possibilities, don’t forget to grab a quick workout on that new Hawaii Chair you bought during Mad Men last week.)
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