The story in TechCrunch (and fast-spreading across the social-mediasphere) speaks for itself, so read on about this bit of sheer marketing ingenuity from ex-Saturday night live guitarist G.E. Smith’s band Moonalice. This month, the band decided to try out a live “Twitter-integrated concert” from their home base in San Francisco. Here’s how it worked, according to TechCrunch’s Leena Rao.
“Immediately following each song during the show, Moonalice’s sound team took the song’s audio, digitized it, uploaded it and then “Tweeted” about its availability — all before the group finished playing the next song at the live concert. The sound team used TinyURL to Tweet a link to a site where users could listen and download the song.”
The bottom line? The band racked up 3,000 downloads and nobody outside of Silicon Valley had even heard of them.
Doesn’t take a genius to guess that this concert promotion concept will be spreading VERY fast through the music marketing world. And it might be worth following these guys on Twitter for more great ideas on using the site as a viral marketing platform for musicians. (You ARE on Twitter, aren’t you?)
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