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Category Archives: Publishing

A NEW BUSINESS MODEL TO WATCH: IMOGEN HEAP

Tuesday, August 18, 2009

Thanks to veteran marketing exec Colette Weintraub for putting out a masterful analysis of artist Imogen Heap’s use of social media to market her music. Since posting on her blog Deep Dive Marketing, just three weeks ago, Colette herself has realized the benefits of a great, relevant post.

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DEAD FANS TO CREATE CUSTOM COVERS FOR US TOUR BOOK

Friday, April 10, 2009

 
Hot off the press comes this news from iconic rockers The Grateful Dead, who have partnered with photographer Jay Blakesberg and book publishing platform Blurb to create “collector’s edition” books along each stop of the band’s 2009 US tour.  Frankly, I am grateful for this really great idea (sorry). 
This is about as good as it [...]

Also filed in Books and Resources, Branding, Marketing | | Comments (0)