Thursday, February 4, 2010
As a card-carrying former member of the 1970s, I’d be lying if I said I was anything less than a huge fan of singer/songwriter greats Carole King, James Taylor and Carly Simon (among many other greats from the time). And though I’ve travelled along in my musical tastes and listening, I have always kept an [...]
Thanks to veteran marketing exec Colette Weintraub for putting out a masterful analysis of artist Imogen Heap’s use of social media to market her music. Since posting on her blog Deep Dive Marketing, just three weeks ago, Colette herself has realized the benefits of a great, relevant post.
Also filed in Marketing, Music trends, Publishing, Social media
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Tagged imogen heap, Marketing, Music, Music Business, music marketing, Social media, twitter, uStream, YouTube
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Even though I do remember the days before music was visualized at every beat, I’m still blown away by the sheer simplicity and power of “imagery” as a supporting member of your band.
Take this incredibly simple idea from Lenny Kravitz’s April 22nd show in Reims, France. He gets up on stage with his own [...]
Wednesday, April 15, 2009
Sheer music marketing ingenuity from ex-Saturday night live guitarist G.E. Smith’s band Moonalice, which held a live “Twitter-integrated concert in San Francisco. 3000 downloads and no one had heard of them outside San Fran.
Also filed in Hard to Classify, Marketing, Music trends, Publicity
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Tagged band, concert, Moonalice, music marketing, san francisco, techcrunch, Twitter downloads, viral marketing
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Musician Wages.com posted a great piece on creating iMixes on iTunes as one more way to gain exposure for your music and build credibility for you as a music resource for your fans. Cameron Mizell, author of the post, used this technique himself and saw his own music rise in the charts as people discovered [...]