At the risk of re-hashing what may be obvious, I’ve been thinking a lot about what differentiates one creative career from another – beyond the quality of work, of course. And I keep bumping up against that elusive, magical quality some folks seem to possess. The “it” factor + 10. That “something” that propels their [...]
Also filed in Direct to Fan Marketing
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Tagged arcade fire, audience, fans, fantrepreneur, glenn hansare, imogen heap, jagjaguar, jill sobule, natalie peluso, OK Go, opera, swell season, zac brown, zoe keating
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Thanks to veteran marketing exec Colette Weintraub for putting out a masterful analysis of artist Imogen Heap’s use of social media to market her music. Since posting on her blog Deep Dive Marketing, just three weeks ago, Colette herself has realized the benefits of a great, relevant post.
Also filed in Marketing, Publishing, Social media
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Tagged imogen heap, Marketing, Music, Music Business, music marketing, Social media, twitter, uStream, YouTube
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Even though I do remember the days before music was visualized at every beat, I’m still blown away by the sheer simplicity and power of “imagery” as a supporting member of your band.
Take this incredibly simple idea from Lenny Kravitz’s April 22nd show in Reims, France. He gets up on stage with his own [...]
Wednesday, April 15, 2009
Sheer music marketing ingenuity from ex-Saturday night live guitarist G.E. Smith’s band Moonalice, which held a live “Twitter-integrated concert in San Francisco. 3000 downloads and no one had heard of them outside San Fran.
Prolific personal finance author Robert Kiyosaki knows something that could help alot of musicians, artists and arts marketers gain a wider, more engaged audience.
The marketing guys call it ‘interactive collaboration,’ and Kiyosaki’s new in-the-works book, Conspiracy of the Rich: The 8 New Rules of Money, is a textbook example of how this kind of strategy can [...]