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Category Archives: Artist management

WHY IT PAYS TO TREAT FANS LIKE PEOPLE, NOT PURCHASERS

As a card-carrying former member of the 1970s, I’d be lying if I said I was anything less than a huge fan of singer/songwriter greats Carole King, James Taylor and Carly Simon (among many other greats from the time).  And though I’ve travelled along in my musical tastes and listening, I have always kept an [...]

How To Effectively Promote and Sell Your Music on iTunes

 
Musician Wages.com posted a great piece on creating iMixes on iTunes as one more way to gain exposure for your music and build credibility for you as a music resource for your fans.  Cameron Mizell, author of the post, used this technique himself and saw his own music rise in the charts as people discovered [...]

HOW ONLINE LEARNING CAN BOOST YOUR MANAGEMENT CHOPS

 
As an artist, you probably get the fundamental value of continuous improvement as a means to keep your creative processes fresh.  But if you’re working the management side, are you as tuned in as you should be to keeping yourself on the ‘new’ side of the desk?  
I recently had the pleasure of [...]