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Category Archives: Social media

MY YEAR AS A QUASI-PMD: CONNECTING FANS WITH FILM

Friday, July 30, 2010

Yesterday I realized I’ve been perched right on the edge of a trend and I have some insight of potential value to my indie filmmaking friends.  It’s from my  year working as a Producer of Marketing and Distribution for an indie documentary film - though I didn’t have that title (and still don’t) when it [...]

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WHO ARE YOU? 25 RANDOM THINGS ABOUT ME

Wednesday, July 28, 2010

Social media is so personal, but so removed.  Some days you feel like you really know folks, then you wish you could get together in person to grab a drink together and share backstories and ideas. So in that spirit, I updated my “random things about me” from a long-ago Facebook challenge, and share it [...]

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A NEW BUSINESS MODEL TO WATCH: IMOGEN HEAP

Tuesday, August 18, 2009

Thanks to veteran marketing exec Colette Weintraub for putting out a masterful analysis of artist Imogen Heap’s use of social media to market her music. Since posting on her blog Deep Dive Marketing, just three weeks ago, Colette herself has realized the benefits of a great, relevant post.

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ARE YOU INVISIBLE ONLINE?

Thursday, June 18, 2009

 
I’m in the middle of writing what may become a series on the many ways people unwittingly make themselves invisible online - even as they think they are putting their best foot forward in the social space. It all started during an innocuous conversation between me and my pals from an orchestration class I [...]

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SHIFT HAPPENS: 2008

Saturday, May 2, 2009

I have always liked the content of this video, created a few years ago by Karl Fisch and Scott McLeod as a means of convincing a local school board that students needed more/better access to technology. The video quickly went viral, and has since had more than 10 million views; including remixes, translations, wikis [...]

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