Yesterday I realized I’ve been perched right on the edge of a trend and I have some insight of potential value to my indie filmmaking friends. It’s from my year working as a Producer of Marketing and Distribution for an indie documentary film - though I didn’t have that title (and still don’t) when it [...]
Also filed in Film marketing, Social media
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Tagged Berkleemusic, direct-to-fan, DIY filmmaking, film distribution, Film marketing, filmmaking, Hypebot, Mike King, PMD, Social media
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Social media is so personal, but so removed. Some days you feel like you really know folks, then you wish you could get together in person to grab a drink together and share backstories and ideas. So in that spirit, I updated my “random things about me” from a long-ago Facebook challenge, and share it [...]
I believe that in the current music marketing environment, (and the business environment in general) the folks who will emerge as the highly-successful vs. the so-so successful will be the artists who combine great talent/product with really imaginative and nimble direct-to-fan campaign strategies. So I was pretty psyched to catch this recent post by Mike [...]
By now, we’ve all sipped the DIY punch, and are mumbling how great it is to cut out all those middle guys and reach out directly to our adoring constituents. But even if you understand the value of direct-to-fan, do you know how to FIND those potential fans? Because somewhere “out there” are the folks [...]
Monday, February 15, 2010
This great post from Church of the Customer Blog caught my eye today. In it, Jackie Huba tells the “tale of two birthday cards” - a little slice of life look at the direct mail pieces she received from retailers who knew it was her birthday and wanted to not only connect but entice her into spending some of that hard-earned birthday bread on their stuff. The pieces mailed to her show the difference between companies (or bands, or artists…you get the point) who just send out a generic message, and those who really get how to customize and differentiate their outreach.