At the risk of re-hashing what may be obvious, I’ve been thinking a lot about what differentiates one creative career from another – beyond the quality of work, of course. And I keep bumping up against that elusive, magical quality some folks seem to possess. The “it” factor + 10. That “something” that propels their [...]
Also filed in Music trends
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Tagged arcade fire, audience, fans, fantrepreneur, glenn hansare, imogen heap, jagjaguar, jill sobule, natalie peluso, OK Go, opera, swell season, zac brown, zoe keating
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Wednesday, August 4, 2010
I am spellbound over today’s discovery: 3DiCD, a new company which Music Week referred to last week as “A new dimension in downloads.” Crunchbase called it “A new social media friendly music format for digital marketing.”
Each 3DiCD gives an artist or project fully viewable 3D rendered album packaging and audio streaming, with access to full [...]
I believe that in the current music marketing environment, (and the business environment in general) the folks who will emerge as the highly-successful vs. the so-so successful will be the artists who combine great talent/product with really imaginative and nimble direct-to-fan campaign strategies. So I was pretty psyched to catch this recent post by Mike [...]
By now, we’ve all sipped the DIY punch, and are mumbling how great it is to cut out all those middle guys and reach out directly to our adoring constituents. But even if you understand the value of direct-to-fan, do you know how to FIND those potential fans? Because somewhere “out there” are the folks [...]
Monday, February 15, 2010
This great post from Church of the Customer Blog caught my eye today. In it, Jackie Huba tells the “tale of two birthday cards” - a little slice of life look at the direct mail pieces she received from retailers who knew it was her birthday and wanted to not only connect but entice her into spending some of that hard-earned birthday bread on their stuff. The pieces mailed to her show the difference between companies (or bands, or artists…you get the point) who just send out a generic message, and those who really get how to customize and differentiate their outreach.