At the risk of re-hashing what may be obvious, I’ve been thinking a lot about what differentiates one creative career from another – beyond the quality of work, of course. And I keep bumping up against that elusive, magical quality some folks seem to possess. The “it” factor + 10. That “something” that propels their [...]
Also filed in Direct to Fan Marketing, Music trends
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Tagged arcade fire, audience, fans, fantrepreneur, glenn hansare, imogen heap, jagjaguar, jill sobule, natalie peluso, OK Go, opera, swell season, zac brown, zoe keating
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Wednesday, August 4, 2010
I am spellbound over today’s discovery: 3DiCD, a new company which Music Week referred to last week as “A new dimension in downloads.” Crunchbase called it “A new social media friendly music format for digital marketing.”
Each 3DiCD gives an artist or project fully viewable 3D rendered album packaging and audio streaming, with access to full [...]
“ADVERTISING WITHOUT POSTERS IS LIKE FISHING WITHOUT WORMS”
- The Hatch Brothers
This week I’m finally getting around to framing up the poster below - probably my favorite memento from our trip to Nashville in May (close second - the boots). But as much as I love the poster itself, in hindsight, it was the visit to Hatch [...]
Yesterday I realized I’ve been perched right on the edge of a trend and I have some insight of potential value to my indie filmmaking friends. It’s from my year working as a Producer of Marketing and Distribution for an indie documentary film - though I didn’t have that title (and still don’t) when it [...]
Also filed in Film marketing, Social media
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Tagged Berkleemusic, direct-to-fan, DIY filmmaking, film distribution, Film marketing, filmmaking, Hypebot, Mike King, PMD, Social media
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Social media is so personal, but so removed. Some days you feel like you really know folks, then you wish you could get together in person to grab a drink together and share backstories and ideas. So in that spirit, I updated my “random things about me” from a long-ago Facebook challenge, and share it [...]