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Category Archives: Film

CONNECTING OUTSIDE THE THEATER WITH YOUR FILM’S AUDIENCE

Tuesday, December 21, 2010

To my filmmaker friends - this is a quick post on the value and necessity of connecting strategically with the core audiences for your film.  And a brief look at how one film, “Beyond the Mat” from Catch 22 Entertainment identified and tapped the passions of its audience to help build momentum and awareness for their [...]

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5 KEYS TO BUILDING AUDIENCE FOR YOUR FILM FESTIVAL SCREENING

Thursday, August 12, 2010

A few years ago I worked as the registration manager for the Rhode Island International Film Festival - an Oscar-qualifying event attended annually by several hundred filmmakers from all corners of the globe. In my perch at registration, and in the weeks before and after the film talking with directors, I got a real inside [...]

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MY YEAR AS A QUASI-PMD: CONNECTING FANS WITH FILM

Friday, July 30, 2010

Yesterday I realized I’ve been perched right on the edge of a trend and I have some insight of potential value to my indie filmmaking friends.  It’s from my  year working as a Producer of Marketing and Distribution for an indie documentary film - though I didn’t have that title (and still don’t) when it [...]

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HOW TO BRAINSTORM FOR FANS AND REVIEWERS: A DOC FILM STORY

Wednesday, May 19, 2010

By now, we’ve all sipped the DIY punch, and are mumbling how great it is to cut out all those middle guys and reach out directly to our adoring constituents.  But even if you understand the value of direct-to-fan, do you know how to FIND those potential fans?  Because somewhere “out there” are the folks [...]

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