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Tag Archives: Topspin

4 ONLINE CASE STUDIES: GREAT MUSIC + INNOVATIVE MARKETING = SUCCESS

Friday, July 2, 2010

I believe that in the current music marketing environment, (and the business environment in general) the folks who will emerge as the highly-successful vs. the so-so successful will be the artists who combine great talent/product with really imaginative and nimble direct-to-fan campaign strategies.  So I was pretty psyched to catch this recent post by Mike [...]

Filed in Direct to Fan Marketing, Marketing | Also tagged , , | Comments (0)

WHY IT PAYS TO TREAT FANS LIKE PEOPLE, NOT PURCHASERS

Thursday, February 4, 2010

As a card-carrying former member of the 1970s, I’d be lying if I said I was anything less than a huge fan of singer/songwriter greats Carole King, James Taylor and Carly Simon (among many other greats from the time).  And though I’ve travelled along in my musical tastes and listening, I have always kept an [...]

Filed in Artist management, Direct to Fan Marketing, Hard to Classify | Also tagged , , , | Comments (0)