Yesterday I realized I’ve been perched right on the edge of a trend and I have some insight of potential value to my indie filmmaking friends. It’s from my year working as a Producer of Marketing and Distribution for an indie documentary film - though I didn’t have that title (and still don’t) when it [...]
Thanks to veteran marketing exec Colette Weintraub for putting out a masterful analysis of artist Imogen Heap’s use of social media to market her music. Since posting on her blog Deep Dive Marketing, just three weeks ago, Colette herself has realized the benefits of a great, relevant post.
Filed in Marketing, Music trends, Publishing, Social media
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Also tagged imogen heap, Marketing, Music, Music Business, music marketing, twitter, uStream, YouTube
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Even though I do remember the days before music was visualized at every beat, I’m still blown away by the sheer simplicity and power of “imagery” as a supporting member of your band.
Take this incredibly simple idea from Lenny Kravitz’s April 22nd show in Reims, France. He gets up on stage with his own [...]
Coldplay takes the simplest, everywhere-available object - the phone - and takes it to new levels of fan engagement. Behold the “coldwave” from the band’s March 19 show in Auckland, New Zealand. Doesn’t have to be complicated getting everyone involved in a really cool audience participation event.
As you peruse the social space, and begin choking on all the possibilities before your weary time-worn mind, you have to remember that all those tools out there waiting for you to build something are just that - tools. They are not an end unto themselves. Facebook, YouTube, Twitter….all exist to help you build something [...]