Thursday, August 12, 2010
A few years ago I worked as the registration manager for the Rhode Island International Film Festival - an Oscar-qualifying event attended annually by several hundred filmmakers from all corners of the globe. In my perch at registration, and in the weeks before and after the film talking with directors, I got a real inside [...]
Thanks to veteran marketing exec Colette Weintraub for putting out a masterful analysis of artist Imogen Heap’s use of social media to market her music. Since posting on her blog Deep Dive Marketing, just three weeks ago, Colette herself has realized the benefits of a great, relevant post.
Filed in Marketing, Music trends, Publishing, Social media
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Also tagged imogen heap, Music, Music Business, music marketing, Social media, twitter, uStream, YouTube
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Wednesday, August 12, 2009
I’ve been doing alot of thinking lately about the social media sphere and its obvious importance to any serious performer. And what I have come to realize, when I crawl out from under my MacBook, is that alot of creative people really aren’t that invested in doing the (hard) work you need to do in [...]
Tuesday, February 17, 2009
18-year old UK singer/songwriter, Laura Marling gets it. For her debut album, “Alas I Cannot Swim,” Marling created a beautiful and totally original package she calls a ”song box” that goes a long way toward differentiating this artist’s physical CD from the pack. Here’s what they say on Marlin’s site:
‘Alas I Cannot Swim’ Laura’s debut album, [...]
Tuesday, February 10, 2009
I loved this free software from Website Grader that helps you get a quick (though not exhaustive) look at how well optimized your site is. All you do is plug the URL for your blog or website into the site, and you get an easy-to-read review of the best and worst areas of your site. [...]