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Tag Archives: Marketing

5 KEYS TO BUILDING AUDIENCE FOR YOUR FILM FESTIVAL SCREENING

A few years ago I worked as the registration manager for the Rhode Island International Film Festival - an Oscar-qualifying event attended annually by several hundred filmmakers from all corners of the globe. In my perch at registration, and in the weeks before and after the film talking with directors, I got a real inside [...]

A NEW BUSINESS MODEL TO WATCH: IMOGEN HEAP

Thanks to veteran marketing exec Colette Weintraub for putting out a masterful analysis of artist Imogen Heap’s use of social media to market her music. Since posting on her blog Deep Dive Marketing, just three weeks ago, Colette herself has realized the benefits of a great, relevant post.

WHO’S YOUR FIFTH BEATLE? WHY MOST BANDS NEED ONE.

I’ve been doing alot of thinking lately about the social media sphere and its obvious importance to any serious performer. And what I have come to realize, when I crawl out from under my MacBook, is that alot of creative people really aren’t that invested in doing the (hard) work you need to do in [...]

THINKING OUT OF THE BOX MAY HELP YOU MOVE A FEW CASES

 
18-year old UK singer/songwriter, Laura Marling gets it.  For her debut album, “Alas I Cannot Swim,” Marling created a beautiful and totally original package she calls a ”song box” that goes a long way toward differentiating this artist’s physical CD from the pack.  Here’s what they say on Marlin’s site:
‘Alas I Cannot Swim’ Laura’s debut album, [...]

DOES YOUR WEBSITE MAKE THE GRADE?

 
I loved this free software from Website Grader that helps you get a quick (though not exhaustive) look at how well optimized your site is.  All you do is plug the URL for your blog or website into the site, and you get an easy-to-read review of the best and worst areas of your site. [...]