At the risk of re-hashing what may be obvious, I’ve been thinking a lot about what differentiates one creative career from another – beyond the quality of work, of course. And I keep bumping up against that elusive, magical quality some folks seem to possess. The “it” factor + 10. That “something” that propels their [...]
Filed in Direct to Fan Marketing, Music trends
|
Also tagged arcade fire, audience, fans, fantrepreneur, glenn hansare, jagjaguar, jill sobule, natalie peluso, OK Go, opera, swell season, zac brown, zoe keating
|
Wednesday, August 4, 2010
I am spellbound over today’s discovery: 3DiCD, a new company which Music Week referred to last week as “A new dimension in downloads.” Crunchbase called it “A new social media friendly music format for digital marketing.”
Each 3DiCD gives an artist or project fully viewable 3D rendered album packaging and audio streaming, with access to full [...]
Thanks to veteran marketing exec Colette Weintraub for putting out a masterful analysis of artist Imogen Heap’s use of social media to market her music. Since posting on her blog Deep Dive Marketing, just three weeks ago, Colette herself has realized the benefits of a great, relevant post.
Filed in Marketing, Music trends, Publishing, Social media
|
Also tagged Marketing, Music, Music Business, music marketing, Social media, twitter, uStream, YouTube
|