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Tag Archives: fan engagement

Coldplay Makes (more) Waves with Phonewave

Friday, March 20, 2009

Coldplay takes the simplest, everywhere-available object - the phone - and takes it to new levels of fan engagement. Behold the “coldwave” from the band’s March 19 show in Auckland, New Zealand. Doesn’t have to be complicated getting everyone involved in a really cool audience participation event.

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HOW TO ENGAGE FANS AND INFLUENCE PEOPLE (to buy)

Sunday, February 8, 2009

Prolific personal finance author  Robert Kiyosaki knows something that could help alot of musicians, artists and arts marketers gain a wider, more engaged audience.  
The marketing guys call it ‘interactive collaboration,’ and Kiyosaki’s new in-the-works book,  Conspiracy of the Rich: The 8 New Rules of Money, is a textbook example of how this kind of strategy can [...]

Filed in Books and Resources, Marketing, Music trends | Also tagged , | Comments (0)