Social media is so personal, but so removed. Some days you feel like you really know folks, then you wish you could get together in person to grab a drink together and share backstories and ideas. So in that spirit, I updated my “random things about me” from a long-ago Facebook challenge, and share it [...]
When I signed on to be one of Andrew Wicklander’s first followers, I promised I’d help spread word about the project, as well as execute on some portion of it. Working with folks you meet via the interweb is endlessly intriguing, but you don’t always have the same kinds of dialogue you might if you [...]
Friday, February 19, 2010
So I am reading Seth Godin’s new book, Linchpin, and loving the idea of us all as artists with deliverables that - if delivered - help make us indispensable in the world. It’s a mashup of many of my favorite authors, from Julia Cameron, to Pema Chodron, to Ben Zander and Sonia Choquette. It’s also [...]
Monday, February 15, 2010
This great post from Church of the Customer Blog caught my eye today. In it, Jackie Huba tells the “tale of two birthday cards” - a little slice of life look at the direct mail pieces she received from retailers who knew it was her birthday and wanted to not only connect but entice her into spending some of that hard-earned birthday bread on their stuff. The pieces mailed to her show the difference between companies (or bands, or artists…you get the point) who just send out a generic message, and those who really get how to customize and differentiate their outreach.
Wednesday, August 12, 2009
I’ve been doing alot of thinking lately about the social media sphere and its obvious importance to any serious performer. And what I have come to realize, when I crawl out from under my MacBook, is that alot of creative people really aren’t that invested in doing the (hard) work you need to do in [...]